Menu
FAQS for restaurants
GENERAL
We have a revised revenue share model that rewards high-performing restaurants. Our Top 10 revenue-generating restaurants grossed an average of $5,460 in 2022. With the revised revenue-sharing model, the average payback to those restaurants would go from $2,730 to $3,468, a 27% increase! Email specialevents@alpharetta.ga.us for more details.
We expect 40,000+ people to attend this five-hour event.
The peak hours are from 6pm – 9pm, but attendees will come hungry from 4:30-10:00 pm. All booths should come prepared with enough samples to fully operate from 5:00-10:00 pm.
Not to worry! Taste of Alpharetta is a rain-or-shine event. No matter what happens, you’ll still be able to grab tasty bites and enjoy the awesome tunes we have in store for you.
Restaurant Application process
Prices range from $295-$495 depending on the size of your sampling tent. For more details look at our application.
The standard booth size is 10X10 feet. We also have 10×20 and 10×30 booth spaces available. Prices range from $295-$495 depending on the booth size you select during the application process. See the Eventeny application for more details.
If you own multiple restaurants, you must submit an individual application for each business. Each will require different legal documentation and supporting materials that need to be specific to the restaurant listed in the application. With proof of ownership, a $50 discount will be applied for each additional, unique restaurant that is approved. Booth sharing is not allowed.
Our event is focused on highlighting Alpharetta’s culinary scene and nearby restaurants. If you are not in any of the preferred areas, you’re welcome to apply but know that you’ll be waitlisted to give priority to Alpharetta businesses. If we have available spots 2 weeks before the event, we may be able to accept your application. We’ll notify you of any changes in the status of your application at all times.
Although we’d love to accommodate print applications, we are only able to accept applications placed via Eventeny. If you are having trouble with the application or need guidance, please email us at specialevents@alpharetta.ga.us. We’ll connect you with a team member that can help.
All restaurants will receive decisions by April 12, 2024. If your application is waitlisted or rejected, you will be notified along with the reasoning behind the decision.
Yes, you can go back to Eventeny and edit your application after it’s been submitted. Just go to Eventeny and log in to your profile to find your application.
Rental fees selected by restaurants in the application will be charged upon approval on a rolling basis.
All payments must be made by April 12 to be registered and admitted to the event.
The sooner you register, the better chances you have to get your preferred location.
Unfortunately, the Taste of Alpharetta is exclusively for brick-and-mortar restaurants located in Alpharetta and John’s Creek, Milton, Roswell or Canton areas.
LOAD IN/OUT
You will receive load in details at the restaurant meeting and in follow up emails within 2 weeks leading up to the event. You will also receive a reminder with the load in instructions the week of the event.
Restaurant load in takes place between 12:00-2:30 p.m. Refer to your email for load in instructions and load in map. Please note vehicle access to the event site will be allowed for unloading only.
Look at the event map for reference.
Load out takes place 10:00-11:00 pm. Refer to your email for load out instructions and load out map. Please note vehicle access to the event site will be allowed for loading only.
Event staff can meet drivers on the edge of the event footprint at the corner of Canton & Old Canton Street, Milton Ave & School Drive, or Park Plaza in front of City Hall for restocking deliveries.
There will be designated parking for vendors. Use your parking pass to access your assigned parking spot. Each restaurant will receive two (2) parking passes for free parking in a nearby parking lot to park vehicles after they unload equipment at their restaurant tents. Check your email to print your parking pass and instructions. For full event parking details, visit tasteofalpharettaga.com/directions.
TENT & BOOTH SET UP
Yes, as long as it is branded with your restaurant name/logos, and meets construction size, quality and fire resistance standards. Photos must be sent to specialevents@alpharetta.ga.us for pre-approval.
We will have weights available to all restaurants that ordered tents. If you are bringing your own tent, you are responsible for bringing your own 40 lb. weights for each tent leg.
Yes, but place it to the side of your tent after negotiating with your neighbor. Coals must be completely cooled before wrapping in metal and placing them in waste containers.
Yes, vendors must specify their electric requirements through their restaurant application. Restaurants must bring (1) 100 ft. extension cord for each outlet requested.
Although the event staff will provide signs for each restaurant tent, we encourage you to bring banners, branded tablecloths, and devise other creative ways to engage the public and stand out from the crowd.
Please do not place any signage in the street, as it will cause a trip hazard.
You are welcome to play music in your booth to attract guests. Keep in mind there will be music and performances across all event stages. Any music you play should not interfere or overpower the music playing on the stages nearby.
Check our website www.tasteofalpharettaga.com/directions.
We will not have equipment for rental at the event. All equipment needed should be secured prior to the event.
No planogram – you can set up your booth to maximize your efficiencies.
SAFETY & PERMITS
Food Vendor Safety Standards Checklist is a downloadable document on the restaurant registration page. Please make sure you understand and comply with all mandates.
- You must bring a 5 lb. ABC fire extinguisher for your booth (if heating or cooking). Please have it when you set up, as CoA Fire Inspectors will be there to inspect.
- Secure fuel/propane tanks 10 ft. from public areas.
- Sternos must be gel, if you are doing any type of heating. NO Liquid Sternos.
- No grills under tents.
Restaurants must bring their own handwashing station (requirements and a diagram are included on the Food Vendor Safety Standards Checklist). If a handwashing station was purchased for $30 dollars through the restaurant application, it will include the minimum requirement of: (1) 2.5 Gallon Water Jug; (1) 5 Gallon Bucket; (1) Container of Liquid Hand Soap; (1) Roll of Paper Towels.
Please email forms to cthurber@alpharetta.ga.us.
No grilling or cooking of any type is allowed under the tents per Alpharetta Fire Code. Please refer to safety slides for details.
TICKETS
We have moved to an electronic ticketing system so no more counting paper tickets! You will need a minimum of two (2) mobile devices (phone/tablet) dedicated solely to processing/reading tickets from consumers’ mobile devices. Please bring portable chargers to ensure your payment stations can operate all evening.
No, the only payment you can accept is TasteBucks using the electronic ticketing system with our app.
FOOD SAMPLES
Please bring a minimum of 3,000 – 5,000 SAMPLE-SIZED servings. We do not want you to run out. For more guidance on sampling sizes, please check our Restaurant Best Practices Guide.
We have teamed up with Second Helpings Atlanta as our food rescue partner. Towards the end of the event, volunteers will distribute disposable steamer trays for you to fill with edible leftovers. Please list the ingredients, your restaurant name, and date on the container and it will be picked up immediately after the event is completed.
We invite you to donate leftover food to help combat hunger and prevent waste. Visit www.secondhelpingsatlanta.org to learn more.
Both – some do on-site, some prep.
EMERGENCIES & RESOURCES
You can bring your own “mini-fridge” if you request power for this prior to the event, but no refrigeration will be provided by the event.
The event will not have ice for sale. The nearest grocery store is a Publix, which is a 10 minute walk from the farthest point of the event site.
All restaurant equipment and materials should be packed up by 11 p.m. on May 9, 2024. No overnight security or parking is available once the event ends. Any equipment or materials left will be the responsibility of the restaurant and may be open to being fined.
MARKETING
1) Place posters on your restaurant windows/bulletin boards.
2) Place handbills by the register and/or tables, and encourage staff to hand them out.
3) Share our event on Facebook and Eventbrite.
4) Share link to ticket page with your audience.
5) Post on Instagram or Facebook stories and tag us @tasteofalpharetta and #tasteofalpharetta.
6) Share our festival posts on Facebook, Instagram & Twitter.
Guests will be given a physical brochure when they purchase a ticket. The map has a layout of the event with your booth location, which we encourage you to mention on social media as well. We also have the map available digitally on the Taste of Alpharetta app.
PARKING & TRANSPORTATION
Recommended parking for staff is one of the shuttle lots at Wills Park Equestrian Center or Wacky World. See parking pass for more details.
Your family can park in any of the public parking spaces advertised at tasteofalpharettaga.com/directions.
If you’d like to park and ride our free festival shuttle, our shuttles will run every 10-15 min from 5-10 p.m. Complimentary parking for the shuttle is at Wills Park Equestrian Center and Wacky World. Pick up/drop off for the shuttle is at the corner of Roswell & Marietta St. Please make a note of these as bus routes may be different from last year’s event.
The Taste of Alpharetta provides accessible parking options for guests with disabilities at our downtown parking deck located at 92 Milton Ave, Alpharetta. These lots have spaces designated for vehicles displaying a handicap placard or license plate.
All Uber and Lyft transits should be routed to 2 Park Plaza (Alpharetta City Hall) entering from Park Plaza. There will be signs directing drivers to the specific drop-off/pick-up at the roundabout.
